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Water And Power: Water Is A Powerful Force In Our Lives


by Andrew Ciccone June 15, 2017

National Geographic documentary, “ Water & Power: A California Heist “

“ The hunger for water is never-ending ... there are too many people wanting a precious resource that people are trying to privatize — it’s happening everywhere. Water is being commodified — In light of the current political situation and the climate deniers, it’s all connected ” —  film documentarian Marina Zenovich.

For now, an end to California’s historic drought may finally be in sight. At least on the surface, in a revealing new National Geographic documentary, “ Water & Power: A California Heist ” Marina Zenovich exposes decades of dirty dealings with water rights in California.  

The National Geographic documentary “Water & Power” unleashes a geyser of facts about water rights. Film director Zenovich reports on the chilling effects that have unfolded since California’s public water resource was privatized. “ Almost all of this water is full of toxicity … there has always been a fight over the water. “ Environmental experts and everyday residents tell of instances of contaminated drinking water or no water at all. “ We don’t drink the water from here. We don’t even like it for the dishes. “

 

Solar powered water purifier keeps your pool nearly chemical free to swim in crystal clear freshwater.

The film also looks to an uncertain future of what our global water markets may become. Many of us fear that water will become an increasing source of conflict worldwide. Zenovich looks at Enron-like markets that move water rights to the richest buyers, and speculates about how corporations ignore people over profits.

California is a coastal desert, water was and will always be an issue. Here are some important tips that can help you save water.

 




Andrew Ciccone
Andrew Ciccone

Author

Andrew Ciccone, VP Branding & Media Strategy - Andrew's long strange marketing trip began after graduating from Syracuse University with a BS in Marketing. Andrew then developed his marketing prowess when he moved to Madison Avenue big boys Young & Rubicam, Backer Spielvogel, and Grey Advertising. He went on to get a Masters in Corporate Communications from Baruch College, then went on to start his own agency in 2011 - Hudson Valley Public Relations. Andrew has earned a reputation for creative, smart, innovative campaigns that get results. Andrew's spare time is devoted to sailing regattas, family fun and film. To date he has penned four screenplays.



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