Nestlé Is Sucking Florida’s Drinking Water Dry

Nestlé Is Sucking Florida’s Drinking Water Dry

by Andrew Ciccone October 02, 2019

Florida has the largest concentration of freshwater springs in the world, for now. But their aquifers are being compromised by increasing pollution and over-extraction.

Over-Extraction? Some of the largest water bottling companies extract water directly from Florida’s municipal water sources. And it’s depleting the drinking water supply at a destructive rate.

Floridian’s are faced with increasing water bills for water that it’s water springs have dried up from overextraction. Others sources are experiencing saltwater intrusion and harmful algae blooms.

For residents near Ginnie Springs, Florida, the town frequently issues boil-water advisories. Florida taxpayers spend millions of dollars annually on aquifer recharge programs as a result of the excessive extraction from water bottlers.

Nestlé, the largest bottled water company in the world, extracts millions of gallons of clean drinking water every day, at no cost. Zero. All that the water bottlers pay is a water permit, which costs about $150. State and local governments continue to issue water bottling extraction permits. The impact to Florida’s water supply is criminal.

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Florida and many other states need to get serious about the water crisis before it’s too late. Without public support, Nestlé and other companies are draining our water supply dry.

Florida’s aquifer levels are coming down about an inch per year on average. The Florida Springs Institute reports that groundwater extractions need to be reduced by 50 percent or more in North Florida to restore average spring flows to their previous levels.

The health of our planet is deeply tied to water. It is critical that we start taking steps to ensure that we all have access to safe, clean water. Do your part and help raise water awareness to call your neighbors to action.

There’s a lot at stake. Help educate friends, families and your community about the need to conserve and preserve water.

Here are some super important ways you can help spread the word about the water crisis:

Ban the Bottle: Focus on waste by reducing single-use water bottles.
Turn to the Tap: Expose misconceptions about tap water and increase the use and awareness of water from the faucet (or drinking fountain).
Water Conservation: Encourage your community to conserve water with useful tips.
Stewarding Local Waterways: Get your friends involved by conducting clean-ups and doing research on the health of your local streams, rivers, ponds, or lakes.

Water conservation awareness is mission critical to educate our friends about the environmental issues affecting our water. Our actions and in-actions impact our access to clean, drinkable water.

Water is life, protect it.

Andrew Ciccone

Author

Andrew Ciccone, VP Branding & Media Strategy - Andrew's long strange marketing trip began after graduating from Syracuse University with a BS in Marketing. Andrew then developed his marketing prowess when he moved to Madison Avenue big boys Young & Rubicam, Backer Spielvogel, and Grey Advertising. He went on to get a Masters in Corporate Communications from Baruch College, then went on to start his own agency in 2011 - Hudson Valley Public Relations. Andrew has earned a reputation for creative, smart, innovative campaigns that get results. Andrew's spare time is devoted to sailing regattas, family fun and film. To date he has penned four screenplays.