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Transforming Our Relationship To Water

by Andrew Ciccone October 25, 2017

Our planet is facing a “water crisis”. It’s happening. Every year climate change is creating more powerful and increasingly occurrences of dangerous weather patterns and devastating storms.

Heat waves, droughts, wildfires, and floods—all are now more frequent and intense. Shortfalls of fresh water from droughts and flooding are occurring with greater frequency in countless places all over the world.

Leadership is needed to take the bold and transformative steps to shift thinking about water. Through the wisdom of the crowd, a collective consciousness can transform our relationship with water.

Water is the essence of life. The good news is that, with a concerted world effort the water crisis can be abated. A comprehensive view of the crisis helps to understand how to approach the problem.

If we don’t change our ways, and fast, we are facing a global water crisis. Fundamental changes in policy, infrastructure and thinking can take control of this crisis. There are two steps that must be acted on, to affect this change:

  1. We need first to slow the rate of climate change.
  2. The second thing we need to do is start adapting to the climate changes that are inevitable. Avoid the unmanageable and manage the unavoidable.

The idea of a “soft path” for water is to simply move to a long-term, sustainable management of our water system. The old “hard path,” of centralized infrastructure, big construction projects, and narrow management of water is not the way forward.

We need to re-think the demand for water and how to efficiency manage it. How our systems distribute the water and more transparent stewardship of our water is managed will ensure our water is protected and preserved.

Water must be managed and regulated at the lowest possible level. That means our communities must take ownership. Every town must start getting involved with making decisions about water management. That’s part of it, the other part is managing water efficiency and quality standards at all levels. And that means demanding leadership at the federal level. Water advocacy is necessary at all levels.


The Sansone water dispenser is made of seamless stainless steel which makes it easy to clean. And because it has no plastic parts you can be sure that your water is BPA toxin free.

Water helps sustain life and is the key to ending poverty and hunger. Water gives us all the dignity and equality to live a healthy life. Until we stop degrading and depleting our water we will surely face a world without clean water. Urgent action is needed to stem the devastating impact climate change has on our water.

Water knows no boundaries. It is critical that we reach out, beyond our borders and perceived boundaries to begin to talk about how we can transform the conflicts over water. There are many parts of the world where water is a growing source of conflict and violence.

For many, there is a real disconnect around water. Part of the challenge is changing how we view water. By making modest changes in how we manage our water, we can use different qualities of water for different purposes. There is absolutely no reason why we need to use potable drinking water for our toilets.

By re-thinking the psychological perceptions about water and by educating people to the real threats that affect our water, we can make fundamental changes that will protect and preserve our water. We need to truly understand the costs associated with water. That means we all need to make an investment in water. Protecting and preserving water takes money, time and education.

United we can transform our future to ensure that clean drinking water is accessible worldwide to the poorest and most vulnerable and all people of our planet. Only by managing our most precious natural resource and we ensure the future for today and future generations. By living in harmony with nature we can enjoy a fulling life. Our lives will be profoundly improved and our world will transformed for the better. 


Andrew Ciccone
Andrew Ciccone


Andrew Ciccone, VP Branding & Media Strategy - Andrew's long strange marketing trip began after graduating from Syracuse University with a BS in Marketing. Andrew then developed his marketing prowess when he moved to Madison Avenue big boys Young & Rubicam, Backer Spielvogel, and Grey Advertising. He went on to get a Masters in Corporate Communications from Baruch College, then went on to start his own agency in 2011 - Hudson Valley Public Relations. Andrew has earned a reputation for creative, smart, innovative campaigns that get results. Andrew's spare time is devoted to sailing regattas, family fun and film. To date he has penned four screenplays.

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