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Top Ten Emerging Trends Affecting Our Water Supply In 2019

by Andrew Ciccone January 02, 2019

Water scarcity, urban population growth, and deteriorating infrastructure are impacting our water supply all over the world. Experts forecast the powerful new super storms will force people to migrate to higher ground here in the United States and around the globe.

People are beginning to get it. A growing collective of global citizens are rallying together to protect our water supply. Thankfully, new out of the box ways of addressing the water crisis are making a difference.

Here are the top ten emerging trends that are helping to ensure we have a sustainable water supply in our future:

ONE - Consumer Driven Water Solutions
One of the bigger trends to follow is the shift from selling products to selling water solutions. Now people are buying products that filter water and eliminate plastic containers. Look for innovative solutions that include incentives from service providers. Customers are rewarded based on the percentage of the water saved.   

TWO - Accessible, Actionable Water Information
Is my water safe to drink? Widely available real-time data and actionable information about our drinking water is now accessible. Following the out cry from cities around the country (Flint Water Crisis) there is a deeper focus on decentralized, distributed and off-grid water treatment solutions. Have your water tested, don’t take any chances. 

THREE - Innovative Water Technologies
Exciting new water technologies are improving the water management systems in agriculture and farming. Agriculture consumes more water than any other industry. New technologies advance preserving and protecting our drinking water supply.


The Sonaki SBH-104WH Massage Stream Handheld Vitamin C Shower Filter uses Vitamin C to remove the harmful chlorine and chloramine in the water we use to shower. Its like showering in pure spring water.

FOUR - Regulating & Protecting Our Oceans
Waters outside national boundaries are currently unregulated—in fact, the two-thirds of the world’s oceans don’t belong to any one country. We need to adopt new agreements to protect the oceans biodiversity—and at the same time strengthen the enforcement of the Paris Agreement.

FIVE - Green Space & Global Health
A dramatic shift in public health practices is underway.  Policymakers and healthcare providers have made the connections between the environment and our health. Cities around the world are planting trees and creating and preserving green space to combat air pollution.

SIX - Soil, Looking Beneath The Surface
Healthy soil makes it possible to grow nutritious food, filter clean drinking water, soak up carbon from the atmosphere. Understanding soil’s role in climate stability and agriculture is creating a new paradigm shift in how we feed the planet. Innovative soil solutions has started to improve our food and water efficiencies.

SEVEN - Big Data & The Conservation Revolution
Data capture and analysis is the key to conservation. Drones, bioacoustics and genetic mapping allow researchers to gather more data. Mobile applications and artificial Intelligence are accelerating sustainable efforts like precision agriculture. And that’s just the beginning of the new wave of innovative solutions. 

EIGHT - Clean Energy Powers Our Future
There is a shift in creating clean energy solutions that do not disrupt the environment’s natural order. The adoption of digital water technologies and water strategies will have a positive impact on efforts to manage water scarcity and quality. Hydropower plants and innovations in wind and solar power are making clean energy possible.

NINE - The Biophilic Movement
The growing "biophilic” movement emphasizes biodiversity protection to aesthetics, to health and infrastructure. “Sustainable” now includes a more inclusive, community-centered approach to urban planning that creates public spaces for everyone. A future-forward approach that protects young and old from alike from threats like climate change. That now also includes protecting the natural ecosystems that are a part of the infrastructure. 

TEN - Engineering Out of Crisis—With Nature’s Help
Infrastructure. Cities around the world are creating swales and rain gardens and restoring wetlands and other green spaces to manage stormwater, recharge groundwater and reduce flooding and pollution. Many cities are turning to water funds to invest in source water protection to ensure water quality standards. Coastal communities are protecting their coastal ecosystems with mangroves, dunes and reefs from flooding and erosion from storm surges.

The environmental movement is on, and we are seeing some positive trends. But we still have a long way to go on shared global goals. The Paris Agreement is the beginning, not the answer.  Don’t think this isn’t one of the biggest threats facing the people of Earth. Water is life, and it’s under attack. Take simple steps now to protect and preserve our most precious resource.

Andrew Ciccone
Andrew Ciccone


Andrew Ciccone, VP Branding & Media Strategy - Andrew's long strange marketing trip began after graduating from Syracuse University with a BS in Marketing. Andrew then developed his marketing prowess when he moved to Madison Avenue big boys Young & Rubicam, Backer Spielvogel, and Grey Advertising. He went on to get a Masters in Corporate Communications from Baruch College, then went on to start his own agency in 2011 - Hudson Valley Public Relations. Andrew has earned a reputation for creative, smart, innovative campaigns that get results. Andrew's spare time is devoted to sailing regattas, family fun and film. To date he has penned four screenplays.

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