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Sharing Water Blossoms Into Unexpected Cooperation

by Andrew Ciccone May 10, 2017

Shared water and shared opportunities.

It’s a natural fact that wind and water don’t respect national boundaries. One country’s pollution quickly can, and often does, become another country’s environmental and economic crisis.

Yes, water often cross political boundaries. Historically water has divided us as a barrier to entry as well as how we use and divert precious water resources to grow crops and power hydroelectric dams. The need for water sharing can generate unexpected cooperation.

Legal agreements on water sharing have been negotiated and maintained even as conflicts have persisted over other issues. The 1997 United Nations Convention on Non-Navigational Uses of International Watercourses is one international instrument that specifically focuses on shared water resources. Two key principles guide the conduct of nations regarding shared watercourses: "equitable and reasonable use" and "the obligation not to cause significant harm" to neighbours.

In order to fight poverty and spur economic development we can all start to promote equitable use of, and benefits from, common water resources. The increasing significance of water scarcity worldwide and the need for increased integration and cooperation to ensure sustainable, efficient and equitable management of scarce water resources at all levels.

Pond aeration is a simple, effective means of increasing oxygen levels beneath the surface to improve the natural systems taking place beneath and can also greatly enhance the aesthetic beauty of a pond.

Shared water and shared opportunities. Nurturing the opportunities for cooperation in trans boundary water management can help build mutual respect, understanding and trust among countries and promote peace, security and sustainable economic growth.

EPA’s Clean Water and Drinking Water Infrastructure Sustainability Policy promotes sustainable infrastructure within the water sector. The policy’s objective is to ensure that federal investments, policies and actions support water infrastructure in efficient and sustainable locations to aid existing communities, enhance economic competitiveness and promote affordable neighborhoods.

Cooperation is essential in identifying clear yet flexible water allocations and water quality standards, taking into account hydrological events, changing basin dynamics and societal values.


Andrew Ciccone
Andrew Ciccone


Andrew Ciccone, VP Branding & Media Strategy - Andrew's long strange marketing trip began after graduating from Syracuse University with a BS in Marketing. Andrew then developed his marketing prowess when he moved to Madison Avenue big boys Young & Rubicam, Backer Spielvogel, and Grey Advertising. He went on to get a Masters in Corporate Communications from Baruch College, then went on to start his own agency in 2011 - Hudson Valley Public Relations. Andrew has earned a reputation for creative, smart, innovative campaigns that get results. Andrew's spare time is devoted to sailing regattas, family fun and film. To date he has penned four screenplays.

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