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Let's Give Water Some Love


by Andrew Ciccone September 21, 2015

I live in El Salvador and I must say living in a small country has its advantages, especially when you’re very fond of the beach.

In El Salvador, you can easily go to the beach every weekend, even everyday if you have the time (which of course most people don’t because we work), it is so close and accessible, it can take us less than an hour to be there.

However, we take for granted, such a luxury for us that we can go to beach and we just missed the point along the way; the experience of going to beach is much more that go and have drinks or tan on the shore, going to the beach is about relaxation and forgetting the jolt of the city for a few hours or days. What is it about the beach that makes us feel that way?

Maybe is the fact that we get to share with our family and friends in a very different environment or maybe is just that we can lay down on the sand and listen to waves, and we all know there’s nothing more relaxing and beautiful than the sound of the waves and still, we take the sea for granted. Why?

As humans we are used to get everything we want and not giving much away, but I was wondering, what if we didn’t have the sound of the waves anymore? Or what if there were no beaches to go to?

The sea, the oceans, the rivers, the lakes, so many names for the good old water, so many uses, and how little love we give back to it. In the forms of the sea, the ocean, a river or a lake, water gives peace, relaxation, time to think, joyful moments, but we don’t see it that way until we envision a world without it.

Let’s give water a little love, as much love as it gives to us.

Let’s think of the good moments at the beach with our family, let’s think of how refreshing it is to jump on a lake, how much beauty a beach offers when the sun sets, water unifies people and is part our lives and what’s better than giving love to something that has giving us much more.

 




Andrew Ciccone
Andrew Ciccone

Author

Andrew Ciccone, VP Branding & Media Strategy - Andrew's long strange marketing trip began after graduating from Syracuse University with a BS in Marketing. Andrew then developed his marketing prowess when he moved to Madison Avenue big boys Young & Rubicam, Backer Spielvogel, and Grey Advertising. He went on to get a Masters in Corporate Communications from Baruch College, then went on to start his own agency in 2011 - Hudson Valley Public Relations. Andrew has earned a reputation for creative, smart, innovative campaigns that get results. Andrew's spare time is devoted to sailing regattas, family fun and film. To date he has penned four screenplays.



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